Free Kitchen Design Services? NOT!
I received the below question today by email:
Hi,
I have 40 year old “mod” house. I want to remodel the kitchen but here is the dilemma:
1. I have a cooktop on peninsula with overhead cabinets.
2. I want to take out overhead cabinets to open up area.
3. the kitchen has cathedral ceilings and I can’t see an overhead canopy type hood over the peninsula if I stayed with a cooktop. I wanted some pretty pendant lights over the peninsula. I also wanted to make the peninsula a breakfast bar.
4. I need ventilation – so I would put a range on counter directly opposite of cooktop with overhead micro with ventilation
5. putting range in this area would have the following effect: 9” of counter, range, 3”filler, dishwasher, sink.
My question is would #5 be feasible from a design outlook?
The peninsula would remain only counter space.
My husband has a problem with the range, dw, sink being all in a row.
Stephanie
Stephanie really needs to hire a designer to help her lay out her kitchen.
Her issues require fresh eyes to take her out of her assumptions about what can, and should be done, to bring her kitchen into the 21st Century. Her questions are really too specific to her own kitchen design issues to be of use to other readers.
I also received a call last week from a woman in Pennsylvania who wanted me to specify her lighting in her (being) remodeled kitchen. She kept me on the phone for at least a half an hour, pressing for further details on what sort of lighting to use in her kitchen.
I politely answered her questions feeling more and more used and abused by the imposition. I finally told her I usually charge $125 an hour for such consultations.
I'm sure she was miffed at my impertinence when she finally hung up.
Both of these readers, for some reason, seemed to think that I have offered to provide design services for FREE. Granted I offer to answer questions, both on my web site and here on my blogs, but the offer only extends so far as answering questions that will benefit the flow of information about professional kitchen design on the web.
I spend a lot of time on this endeavor. The idea is to show what goes into kitchen design to the layperson.
Not too long ago, before the web, and now blogs; kitchen design was a mysterious piece of work. We designers did some interviewing, took some measurements, and went away for a while. When we came back we presented the dream you were asked to finance.
We still do all those things, and some of us charge for our time to do those things, while others build the design costs into the sale of products.
Our industry was built on "FREE KITCHEN DESIGN". Many cabinet showrooms still advertise "free" design to this day (though fewer and fewer). Many others offer to do design work on retainer and then apply the dollars to your cabinet purchase.
Guess what folks? It ain't free. You are paying for kitchen design, whether you like it or not, whether you KNOW it or not.
You either pay it outright, or it is built into the price of your cabinetry, and/or other materials and services.
If you don't want to pay for design, then walk into a kitchen dealer's showroom with a LIST of the cabinets you want to buy, with all the details like finished sides and rollout shelves laid out on that list. No plan, no measurements, just the list.
Hand your list to the dealer and ask them to price it in the cabinet line, door style, and finish you want. Tell them you will take full responsibility for everything on your list fitting. They don't need to measure or concern themselves with delivery. You will pick the cabinets up and take full responsibility for checking for damage and transporting the cabinets to your home.
Take your credit card or checkbook out and lay in on the counter, and say you want their "best" price. On top of that, ask for a rebate if everything goes according to your promises. Then offer them a signed agreement stating same, and promising to pay 50% down and 50% on pickup, with the rebate (for unused design services) to be paid by check to you after the cabinets have been installed without complaint.
That's how to buy cabinets without paying for design services.
I'll be interested to hear how many of my readers take me up on this challenge.
In the meantime, there are no free design services here.
If you want to use my expertise to design your kitchen or lighting, please contact me to arrange payment for my services.
And Stephanie...Your husband is right.
Peggy







Thank you for publicizing this.
ReplyDeleteI tire of games some customers attempt to play in this regard.
There was an interesting article published October 1, 2007 in KBBonline.com titled: JUST SAY NO. Quoting Nicholas M. Salleroli, owner of River Kitchens in New Jersey, states "Everyone in this business knows the amount of work that goes into drawing up a job, pricing it and preparing it for a presentation to a client...". In regards to clients who commit to a retainer and pay for service, he says, "They respect the 'intellectual property' of the kitchen designer or architect. Our ideas are worth money—they come from experience and ongoing education. So if they're reluctant to sign that retainer, that's a big thing to watch out for."
No where can you expect to get free service. A plumber charges to assess a repair with a trip charge fee. A landscaper will assess the job and present a proposal. A mechanic will hand you a repair quote that the customer agrees to pay at completion.
I know of a large furniture chain that promotes no obligation "free interior design" service. They happen to be a very expensive furniture store and you can bet you pay for that "free" design service.
Good discussion! I have made the choice that I also cannot give my advice for short questions without being paid for it. The reason is this. Perfect example. I just got a question in my email, what should someone do, paint or stain their cabinets? Please help.
ReplyDeleteHere are my questions (which I did not get into): What's happening in the surrounding rooms? With the surrounding furnishings? With the surrounding surfaces, casings, walls, floors, countertops, what is the overall vision and why? What about windows and lighting, lots or little?
The back and forth that is involved in this question alone could very easily take an hour or two of careful thought. It's about wrapping your brain around the big picture, focusing on details, looking for clues, to give a quality, smart, answer. It takes time.
You get a few questions a day like this, and there is no time for your paying clients. You (we) want to help people, but the paying clients come first, they have to. Blogging, which takes forever, comes second. Third for me is my pro website (spent much of today adding new members!), then time traveling to appointments, a little time for me, maybe, some time for the family, and there just isn't anything left. There just isn't. I support your position.
I don't mind giving a first consultation at no charge if the client is considering hiring me for a project. I think most professionals for big ticket items do that. But, the smaller questions, for free advice, there's just no time!!
Thanks for your comments Laurie and Susan.
ReplyDeleteIn fact, I don't even give first consultations for free. I charge a minimum of three hours, at my hourly fee, (though I am willing to speak at length on the phone to ensure a good fit) to appear at someone's home.
I also ask for a retainer, up front, to work on a long distance project.
I figure that potential clients have a great opportunity to get to know me on the Web. I provide references for those who request them (all should). My credentials are third party verifiable.
Beyond that, people need to commit and pay me for my time and expertise.
I get thousands of visitors to my web site and blogs because people are hungry for information on designing their kitchens. Most of those people will never consider hiring a kitchen designer, and that's fine. It's only a small percentage who need my help.
I just ask that when they do need my help, that they pay for the services rendered.
On a blog, sometimes it makes sense to go along because we can make an example of an issue. When we do that, it is OUR decision what to give and how far to go.
I don't want to discourage questions at all. I just want people to THINK...Is getting this question answered for the betterment of all or just me trying to score free design services?
Peggy
i offer free design of the range hoods we manufacture but i call it short when i find the client asking me for more and more, www.metalloarts.com was founded on the idea that customer service and design input were the most important aspect of creating true peices of art for the kitchen, but i know clients can .....uhhhm take advantage
ReplyDeleteNow Chris, you say you offer "free design". But what you really do is build in an average (limited by your admission) amount of design time into the price you charge for each hood.
ReplyDeleteBy calling it "free" you feed the assumption of the consumer that design SHOULD be free.
In fact, there is no way that hours of time spent designing anything can be free, unless nothing is being sold or exchanged for the services.
I spent hundreds of hours in 2006-07 designing a remodel and supervising other designer/donors for a CORA (Community Overcoming Relationship Abuse) abused women's shelter; with no thought of remuneration. Many other designers also do pro bono work as a way of giving back to their communities.
THAT'S free design.
As for "free design" coupled with the sale of anything...Are YOU willing to forego that part of your commission check to make it truly free?
Peggy